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The Pivotal Role of Ecotourism - Case Study Partners for Green Jobs in the Green Economy

When it comes to green jobs and the green economy, the ecotourism industry represents an enormous opportunity. So much so that the United Nations created the World Tourism Organization to "promote tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide." (

According to data from Statista, there are about 300 million people working in the travel and tourism industry today - that's about 10% of the total workforce worldwide. According to Jon Bruno, the Executive Director of The International Ecotourism Society, the demand for sustainable travel and natural destinations is fast-growing: an estimated 1 Trillion USD will be sustainable when the capacity is built to meet the demand. Green jobs in ecotourism are the key to so many respects of economic and sustainable development. We are eager to learn more from Jon as one of our Case Study Partners in the Forum:

Jon Bruno is the executive director of The International Ecotourism Society, affectionately known as TIES, and has been an executive with the organization since 2008. During his tenure at TIES, membership has grown from 800 members to over 33,000 in over 195 countries and territories, and TIES remains the largest ecotourism society in the world. Jon has spoken to travelers and tourism professionals alike on six continents and has been interviewed and quoted in major publications on five continents. A world leader in sustainable tourism implementation, he has worked with several major universities to create educational content and is an expert in the field of travel finance.

We are excited to learn from Jon!

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